Strategy & Experience Design for projects where a lot is at stake.
A freelancer by setup, enterprise in scope. I plan, design and deliver digital products and take stakeholders up to C-level to clear decisions.
Strategy and execution from one pair of hands, with no handover gap.
Classic setups separate consulting from delivery, and substance, pace and clarity get lost along the way. I stay in both roles: as the strategic partner who aligns target target states and roadmaps with C-level, and as the experience designer who owns journeys, information architecture, prototypes and usability testing.
That works because I have spent more than 15 years inside large setups: interdisciplinary teams, corporate IT, regulated industries, multilingual markets. In those environments the hard part is rarely the design. It is the alignment.
Four connected steps, one responsibility.
Discovery & Research
Qualitative studies, in-depth interviews, focus groups, quantitative data for validation. The result: insight that makes decisions possible.
Experience Strategy
Target pictures, digital channel strategies, prioritised roadmaps. Decision-ready foundations for C-level.
Service Design
End-to-end journeys and service blueprints across touchpoints, channels and organisational units.
UX Design & Validation
Information architecture, wireframes, tested prototypes. Iterative usability testing until the solution is proven.
Facilitation
Across all phasesWorkshops and decision processes that take teams to clear outcomes. From small working groups to formats with 50+ participants, from internal team sessions to co-creation with end customers, plus structured C-level alignments.
High-stakes projects with clear outcomes.
From data access to a banking experience
An innovation lab with board sign-off: from regulation to a validated prototype in eight weeks.
Digital transformation that deepens customer loyalty in energy
Service design, UX and content strategy for the largest energy provider in eastern Austria.
Mobile-first for more direct bookings
Design sprint, prototype and guerrilla testing within a single week.
What I build alongside client work.
shiftable guides individuals and small businesses through AI adoption, from the first conversation to workflows that actually hold up day to day. Not a course, not a generic workshop, but hands-on support until it sticks.
Open projectfacilit is external facilitation without an agenda of its own, for teams, departments and entire organisations. Structure, process and outcome come first. That is how uncertainty turns into decisions.
Open project