Raffi Vas
Digital strategist, innovator and experience designer. For more than 15 years at the intersection of research, strategy and delivery — from small businesses to corporates.
Strategy and execution from one pair of hands.
What I do differently: I stay in both roles. I sharpen the target picture with C-level and division heads, and then design the information architecture behind it myself. Between strategy and design there is no game of telephone.
That is deliberate. In classic setups an insight travels from research to concept to design, and context gets lost at every handover. I keep both roles in one head. Whoever sharpened the target picture with the board also moderates the usability tests later, and is the first to notice when the strategy doesn't hold. This is not a setup for a team of twenty. It is one for projects where continuity is worth more than capacity.
My projects are usually large, often regulation-sensitive and always involve many parties: public sector, telco, energy, industry. I work best exactly where many interests meet and a single direction still has to emerge. As a facilitator I bring the methods, the language and the patience to shape forty voices into a direction that holds.
A freelancer by setup. Enterprise in impact.
in digital strategy, CX, service design and UX. Nationally and internationally, across B2C, B2B and the public sector.
FMCG, telco, pharma, banking, gaming, tourism, public sector and NGOs. Complexity as the normal case.
Design thinking methods and workshop formats that turn many voices into decisions that hold.
From research and concept through to prototypes, UX specs and experience assurance during build.
From account management to running my own practice.
- SINCE 2016DGTL1 e.U. — Independent
National and international projects across B2C, B2B and the public sector. Focus areas: digital transformation, innovation management, CX, service design, UX. Partly in cooperation with agencies, often in corporate setups with C-level alignment.
- 2014 – 2016seso_media group — Digital Strategist
Focus on social, UX design and user activation. Mostly B2C clients from FMCG, telco and pharma.
- 2013 – 2014Microsoft Austria — Digital Marketing Manager
Central marketing organisation: company-wide digital activity across websites, social media, promotions and events.
- 2012 – 2013mmc Agentur für neue Kommunikation — Account Manager
Major FMCG brands with a 360° view of the digital value chain.
Solid foundations, sharpened continuously.
- Mag. (FH) Media Management, FH St. Pölten (2009, with distinction)
- Semester abroad at Dublin Business School, Marketing (2007)
- CPUX-F — Certified Professional for Usability and User Experience (2025)
- Professional Scrum Product Owner I (2020)
- Professional Scrum Master I (2019)